ChoiceWorld.com Fast Facts

Find Products Quickly & Easily

• ChoiceWorld.com, the Web's newest online shopping mall, helps shoppers quickly and easily find the products that best fit their needs. With a straightforward design, over 200 product categories, and a product-oriented search engine, most shoppers can find the products they're looking for in fewer than three clicks.

• ChoiceWorld.com features a wide variety of merchants and products, including large brand names such as the Disney Store, Esprit, and OshKosh B'Gosh, and specialty products such as hand carved wooden rocking horses and Scottish tartans and crests. This wide product assortment allows shoppers to find the right product for the right need.

• ChoiceWorld.com was designed to give shoppers a smarter way of shopping with shopping tools and a customized shopping experience. ChoiceWorld features Christmas gift suggestions, tips on shopping safely, the myReminder email service, holiday specials and great deals, and a personalized greeting. In the future, ChoiceWorld will allow shoppers to fully customize the ChoiceWorld home page and use additional shopping tools to help them shop more efficiently.

• ChoiceWorld.com offers retail merchants many different options for attracting targeted traffic to their Web sites. Merchants can purchase merchant listings, product listings, banner advertising, and shopper email sponsorships at competitive rates.



• Managing their ChoiceWorld marketing programs is easy with the Online Merchant Center, where merchants can make changes to their listings and banner advertising at any time, day or night. ChoiceWorld also offers many tools to help merchants better manage their marketing programs, including traffic & click-thru reports, banner advertising development services, news on upcoming ChoiceWorld programs, and tips on marketing their Web storefront.

• ChoiceWorld's distribution partnership with Looksmart Ltd. will drive targeted shopper traffic to the mall. Looksmart's search and directory service reaches more than 64 million unique users a month - nearly 83% of all Internet users in the United States - through Looksmart's Web properties and partner sites.



• ChoiceWorld has partnered with MyPoints.com to promote the online mall to over 6.5 million of MyPoints users. MyPoints members will have the opportunity to collect 75 MyPoints for visiting ChoiceWorld.com, where they can enter the Stocking Full of Cash giveaway - $1,000 cash prizes given away weekly until December 18th.